Interactive ad formats
16 interactive in-app ads for shopping, finance, travel and streaming apps. Each one lets people do what the app does, right inside the ad: sort, build, scratch, drag or swipe. Every ad on this page works.
Selling, gifting and ordering dinner. Each ad hands people a real task and finishes with the result.
swapwick
Swipe right to sell, left to keep
Ad closed
Six things from an ordinary home. People sort each one into keep or sell and watch the sell pile add up, so the ad ends on the amount they could make.
Built for acquisition
Petalfold
Delivered today, 4–6 pm
Tap a flower to start
Ad closed
Every tap adds a stem to the bouquet on screen, and the price and delivery slot update alongside. The ad finishes on an order that is ready to send.
Built for acquisition
forkshare
Makilane · 25–35 min
Free over €30
Ad closed
Three friends add dishes to one order. A bar shows how close the table is to free delivery, and the bill splits itself at the end.
Built for acquisition
cozvell
Checking today’s prices…
*Was: the lowest price in the 30 days before this reduction.
Ad closed
For people who left items in their cart. One item has dropped in price since they left; people adjust the cart and go straight to checkout.
Built for retargeting
Money products are hard to picture. These ads let people set the numbers themselves and see the outcome.
pennivo
Tap the card to flip it
Plan
Ad closed
People choose a finish for their card and flip it to see what is on the back. They leave the ad having picked the card they want to order.
Built for acquisition
kivella
0 of 3
You can change them every month.
€0.00 a month about €0 a year
Ad closed
People pick the three categories they spend most on and see an example of their monthly cashback, with the terms in the small print.
Built for acquisition
fendwell
€27.90/month
Cover
ExcessWhat you pay towards a claim
Extras
Ad closed
Cover level, excess and extras, one tap each. The monthly price updates as people go, so the ad works like the first step of a quote.
Built for acquisition
letmoor
Your office: Alexanderplatz, Berlin
Max commute25 min
flats · median a month No flats yet, try a longer commute
Ad closed
A slider sets the longest commute people will accept. The circle on the map and the number of flats change with it.
Built for acquisition
Trips, bags and rides, planned inside the ad. Dates move with the calendar, so nothing goes stale.
ROAMVIA
Scratch your boarding pass to find out.
Boarding passMystery weekend
From ToBERBerlin
You’re going
€199per person
Flights + 2 nights in a central hotel
Ad closed
People scratch a boarding pass to find out where the weekend goes. Price and dates are shown up front; the surprise is the city.
Built for acquisition
cirrella air
Drag things into your cabin bag.
Cabin bag2.0 / 10 kg
Add a 23 kg bag for ?
Tap to pack · tap inside the bag to take out
Ad closed
For people who have already booked. They pack a 10 kg cabin bag, and when it tips over the limit the ad offers a checked bag at the online price.
Built for retargeting
nightwick
Average nightly price, 4-star hotels, next 12 weeks
/ night
Drag across the chart to compare weeks
Ad closed
For people who searched a city and left. They drag across twelve weeks of prices, find the cheapest week and set a price alert.
Built for retargeting
motessa
Drag the pin anywhere in town
Ad closed
People drag the destination pin around the city and watch the fare and trip time update for each ride type.
Built for acquisition
A taste of the catalogue first. People build a watchlist, mix a playlist or pick seats before they install.
SCENVALE
1 / 6
Swipe right to add, left to skip
Ad closed
Six shows. People swipe to keep or skip, and the end card is tonight’s watchlist.
Built for acquisition
tunvela
Energy85 BPM
Ad closed
People choose a mood and an energy level. The cover, the tempo and the track list change with every move.
Built for acquisition
SCENVALE
Continue watching
Season 1 · Episode 4: The Undertow
31:12 / 48:40
Next episodeE5 · Slack Water51 min
NewSeason 2 starts
Ad closed
For viewers who stopped mid-season. They scrub through the episode and pick up where they left off.
Built for retargeting
SEATORA
Ad closed
People pick seats for tonight’s showing and see the price row by row before they open the app.
Built for acquisition
How we run them
Each ad is an HTML5 interstitial that runs through our mobile DSP.
Installs and in-app events are tracked in AppsFlyer, like the rest of your campaigns.
A playable ad that shows the app’s main action instead of a game level. People sort, build or book something in a few seconds and see the result before they decide to install.
Yes. The same mechanic can introduce the app to new users or bring back people who installed it and drifted away. Cart Comeback, Pack Your Bag, Best Time to Book and Continue Watching on this page are built for retargeting.
No. Dates are calculated when the ad opens, so a weekend offer always points to the coming weekend and a cinema showing is always today’s.
Tell us what your app does and where you run ads, and we’ll suggest a mechanic that fits.
Contact usor write to [email protected]
Brands, products and prices in these ads are fictional.
