Interactive ad formats

Ads people can try before they install

16 interactive in-app ads for shopping, finance, travel and streaming apps. Each one lets people do what the app does, right inside the ad: sort, build, scratch, drag or swipe. Every ad on this page works.

Talk to us about your appSee the formats

Shopping & delivery

Selling, gifting and ordering dinner. Each ad hands people a real task and finishes with the result.

Resale marketplaceSwipe to sort

Keep or Sell

Six things from an ordinary home. People sort each one into keep or sell and watch the sell pile add up, so the ad ends on the amount they could make.

Built for acquisition

Flower deliveryTap to build

Build a Bouquet

Every tap adds a stem to the bouquet on screen, and the price and delivery slot update alongside. The ad finishes on an order that is ready to send.

Built for acquisition

Food deliverySplit the bill

Group Order

Three friends add dishes to one order. A bar shows how close the table is to free delivery, and the bill splits itself at the end.

Built for acquisition

Home goodsCart reminder

Cart Comeback

For people who left items in their cart. One item has dropped in price since they left; people adjust the cart and go straight to checkout.

Built for retargeting

Finance & property

Money products are hard to picture. These ads let people set the numbers themselves and see the outcome.

NeobankPick and flip

Card Designer

People choose a finish for their card and flip it to see what is on the back. They leave the ad having picked the card they want to order.

Built for acquisition

Bank card rewardsPick three

Cashback Picker

People pick the three categories they spend most on and see an example of their monthly cashback, with the terms in the small print.

Built for acquisition

Car insuranceBuild a quote

Cover Builder

Cover level, excess and extras, one tap each. The monthly price updates as people go, so the ad works like the first step of a quote.

Built for acquisition

RentalsSlider and map

Commute Radius

A slider sets the longest commute people will accept. The circle on the map and the number of flats change with it.

Built for acquisition

Travel & mobility

Trips, bags and rides, planned inside the ad. Dates move with the calendar, so nothing goes stale.

TravelScratch to reveal

Mystery Weekend

People scratch a boarding pass to find out where the weekend goes. Price and dates are shown up front; the surprise is the city.

Built for acquisition

AirlineDrag and weigh

Pack Your Bag

For people who have already booked. They pack a 10 kg cabin bag, and when it tips over the limit the ad offers a checked bag at the online price.

Built for retargeting

HotelsScrub the chart

Best Time to Book

For people who searched a city and left. They drag across twelve weeks of prices, find the cheapest week and set a price alert.

Built for retargeting

Ride-hailingDrag on the map

Drop a Pin

People drag the destination pin around the city and watch the fare and trip time update for each ride type.

Built for acquisition

Streaming & entertainment

A taste of the catalogue first. People build a watchlist, mix a playlist or pick seats before they install.

Video streamingSwipe

Build Your Watchlist

Six shows. People swipe to keep or skip, and the end card is tonight’s watchlist.

Built for acquisition

Music streamingPick and slide

Mood Mixer

People choose a mood and an energy level. The cover, the tempo and the track list change with every move.

Built for acquisition

Video streamingScrub the timeline

Continue Watching

For viewers who stopped mid-season. They scrub through the episode and pick up where they left off.

Built for retargeting

Cinema ticketsSeat map

Pick Your Seat

People pick seats for tonight’s showing and see the price row by row before they open the app.

Built for acquisition

How we run them

From the first tap to the install

Built for in-app inventory

Each ad is an HTML5 interstitial that runs through our mobile DSP.

Measured past the install

Installs and in-app events are tracked in AppsFlyer, like the rest of your campaigns.

Questions we get asked

What is an interactive ad for a non-gaming app?

A playable ad that shows the app’s main action instead of a game level. People sort, build or book something in a few seconds and see the result before they decide to install.

Can one ad work for acquisition and retargeting?

Yes. The same mechanic can introduce the app to new users or bring back people who installed it and drifted away. Cart Comeback, Pack Your Bag, Best Time to Book and Continue Watching on this page are built for retargeting.

Do the dates in the ads go out of date?

No. Dates are calculated when the ad opens, so a weekend offer always points to the coming weekend and a cinema showing is always today’s.

Want one of these for your app?

Tell us what your app does and where you run ads, and we’ll suggest a mechanic that fits.

Contact usor write to [email protected]

Brands, products and prices in these ads are fictional.